Retail Payments
uniPAY
is a unified payment and marketing management system for modern retailers,
that helps reduce wastage in payment processing while providing for cost-effective delivery of targeted, measurance database marketing campaigns.
uniPAY comprises of two modules, a) an uniPAY Payment module for integrated, centralized processing of credit/debit cards at the point-of-sale and b) an uniPAY Marketing module for managing various store marketing programs such as loyalty, gift vouchers and cards, staff discount, discount cards and pre-paid products.
uniPAY Payment module is certified with leading banks for acceptance of all types of VISA, MasterCard, AMEX and JCB cards. It is India's first PA-DSS compliant centralized payment management system.
Innoviti's uniPAY Payment module works on a client-server architecture. uniPAY client is a software component that can run on a retailer POS or a typical bank EDC (Electronic Data Capture, commonly known as credit card machine). The client communicates over a telecom network to the
uniPAY Transaction Soft-Switch. The switch then posts the transactions to various uniPAY host modules, including credit/debit card processing (bank interface host) and marketing management modules (loyalty, gift, pre-paid, staff, discount). An OnLine Analytical Processing (OLAP) system provides the reporting interface for the various programs.
The
uniPAY POS Client component resides in the front-end hardware, such as a retailer Point-of-Sale (PoS), metro AFC or cab MDT system. This client integrates with the retailer billing application, routes transactions over the retailer network and helps in processing the payment and customer loyalty transactions. In addition it can deliver targeted marketing messages back to the bill based on campaigns set for the customer carrying out the transaction in Innoviti's
uniPAY Campaign Management System. The client communicates over the retailer network to the
uniPAY Transaction Soft-Switch which in turn communicates the transaction to the uniPAY host for processing.
The
easiRewards EDC Client component resides in an EDC machine in the retail outlet and communicates over a telephone line or LAN with the
uniPAY Transaction Soft-Switch. Unlike the
uniPAY POS Client, the EDC Client does not typically integrate with the retailer's billing application. The EDC Client can however process both payment and loyalty transactions and in addition it can deliver targeted marketing messages back to the bill based on campaigns set for the customer carrying out the transaction in Innoviti's
uniPAY Campaign Management System.
The
uniPay Transaction Soft-Switch listens to the request from
uniPAY client in ISO 8583 format (banking transaction protocol), authenticates the validity of the sender and their permissions and then and forwards the same to the various uniPAY hosts for authorization. In case of a credit/debit card transaction it routes it to the
uniPAY Bank Interface Host which in turn sends it to the bank network for authorization. In case of other marketing programs it routes it to the relevant host for authorization.
The
uniPAY Bank Interface Host accepts transactions from
uniPAY Transaction Soft-Switch and based on business rules setup forward the transactions to the acquiring banks for authorization. Various kinds of business rules can be setup including geography, value-based, bank commission based, on-us/off-us etc.
The
uniPAY Reporting System provides an online analytical processing interface to end-users for analysing the transaction records to get required MIS and BI reports. The system has the capability to integrate various data sources, such as transaction records, product (SKU) masters, customer profile, bank identification numbers and other details to provide for a rich BI reporting interface.
