uniPAY Marketing Programs Host
uniPAY Marketing Programs Host is a program management system that can be configured to manage various kinds of marketing programs. As an example loyalty, gift cards, pre-paid, discount cards and staff discount programs can be managed. The host manages the entire process from customer identity and profile management, account management (rewards, redemption, gift, pre-paid accounts) and store-wise profile management for targeting marketing programs. The system also has interfaces for importing product (SKU) masters and day-end files to create a fully integrated view of customer's purchase history.
Specifications
| Card Issuance: | Card number issuance as per ISO, linking cards to programs, tiers, generation of track, embossing and barcode data, batch/lot based card inventory management, predictive inventory management, card re-issuance, support for paper, magstripe, PVC, contactless and mobile based identity. |
| Enrollment and Activation: | Enrollment forms inventory management, customer forms demographic and preference data entry with maker/checker facility, account activation, auto-activation email/SMS, customer portal for data editing, enrollment criteria setup, customer black-listing, warm-listing, white-listing and activation, temporary to permanent card migration. |
| Loyalty Rewards Engine: | Tier setup and management, point-reward rules (value, date/time, store, card number, SKU), file upload interface for purchase data files, SMS and EDC based interface for purchase data input, retro-points update, refund management for points debit, bonus points update management, account-to-account transfer. |
| Loyalty Redemption Engine: | Redemption rules (minimum points, SKU, date/time, store, card number, value and tier, auto-generation of physical voucher, e-vouchers for redemption, EDC based redemption through card-present scenario, points expiry, black-out periods, partner redemptions, redemption criteria setup |
| Gift Voucher/Card System: | Encrypted number issuance, expiry date check, status of issued, activated, used, expired. In case of multi-use vouchers account management, black-listing, multiple types of cards (seasonal, occasion based) with custom messaging back to bill print. Card top-up, redemption. |
| Staff Discount System: | Discount based on employee grade, minimum value, maximum value settable, blocking/un-blocking. |
| Customer Discount Card: | Pre-set discount based on value, SKU of purchase. Card blocking/un-blocking, account management, expiry date setting. |
| Pre-paid: | Pre-loading, activation, top-up, redemption, expiry date, blocking/un-blocking. |
| Administration System: | Creation, deletion of users with privileges. Store privileges, store and terminal setup. |
| Fraud Management System: | Unusual reward tracking, blocking/unblocking of cards, abuse reporting |
| Customer Support Module: | 16x7 store support center, incoming calls logging system (email, SMS and phone), knowledge management system, call escalation, card number search facility, SMS balance query |
Key Features
- Loyalty programs based on cards and mobile number
- Gift vouchers and cards management
- Pre-paid cards management
- Staff discount and customer discount cards
- Ability to integrate product masters and day-end files
- Program configuration by customer, store and geography