Pre-paid Card Program
Pre-paid cards are used by retailers to increase the customers’ spends by allowing variety of discounts on different products. Discount cards allows retailers to identify their customers, easy to control and manage due to their online authentication capability. Innoviti's uniPAY Marketing solution provides for a complete Discount Card management capability to retailers, allowing them to cost-effective and with full financial control.
Pre-paid Card Program
Innoviti's uniPAY Marketing solution allows retailers to manage their Pre-paid Card program on a turn-key basis. The solution comprises of a front-end uniPAY client that is integrated into either the retailer POS or a bank EDC (credit card swipe) machine for accepting the card transactions. At the backend the uniPAY switch and host manage the card issuance and accounting.
How it works?
- The issuance module is used to create pre-paid cards, based on the creative of the brand. These cards by themselves don’t carry any value and are de-activated.
- The uniPAY client (pre-paid card) is deployed in the POS or EDC to accept pre-paid cards. When a customer wants to buy a pre-paid card and load certain value, the value is loaded on the card by swiping it on the POS or EDC and sending the card number and value transaction to the uniPAY host through the switch. This action also activates the card.
- When a customer wishes to pay for goods or services through the card they visit the outlet and present the card. The cashier swipes the card on the POS/ EDC, enters amount to be debited and the transaction is routed to uniPAY host which first authenticates the card and then authorizes the transaction and debits the pre-paid card account.
- The marketing team can view pre-paid card reports in terms of sales done by store. In case the POS billing files are integrated with the uniPAY host then the marketing team can also view the items purchased against the pre-paid card.
Innoviti's services
- Pre-paid card kit production and dispatch to stores, inventory management.
- uniPAY client integration with POS or on bank EDC.
- uniPAY switch setup and host configuration.
- Auto-dispatch of sales/redemption reports.
Benefits
- Integrated pre-paid card management including dispatch, inventory management, account management and reporting
- Ability to manage one-time or multi-use cards.
- Capture customers’ shopping trend on the basis of pre-paid card and run different offers based on data
- Saves extra hardware cost as same interface can accept all types of cards or communicate marketing offers through receipts