Innoviti adds Brand Collaboration Engine to uniPAY marketing system

Retailers can now collaborate with other synergestic partner brands to add value to each other's loyal customers through uniPAY's Brand Collaboration Engine .  This engine allows electronic recognition of one brand's loyalty cards at other brand's outlets, helping them enhance customer loyalty and access new customers.

The recognition is carried out through a swipe of a partner brand loyalty card on the retailer's POS system installed with a uniPAY client. The customer and their loyalty program is recognized by the engine through the card number and its BIN range.  Based on pre-set rules this invokes delivery of customized promotions and their redemption. Since the recognition is electronic, it helps marketers control and measure the promotion usage.

Innoviti expands Advisory Board

Innoviti today announced expansion of its Advisory Board through induction of industry experts in the area of consumer marketing, large scale technology systems design and finance.  This team will help guide Innoviti's business plans and strengthen its product and market strategies as Innoviti scales up its business.

News In Brief

uniPAY Marketing Technology In Use

uniPAY marketing technology has been adopted by leading retail brands and processes over 2.5 million transactions annually across 3,500 retail locations.

uniPAY Payment Technology In Use

uniPAY payment technology processes over Rs 1000 Cr of transactions annually across 3,700 retail locations.

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