Marketing Technology
Brands need to continuously innovate in their marketing strategies to find ways of engaging with their customers to create valuable long-term associations that can be mutually rewarding. Creating customer engagement strategies requires a technology framework that can deliver targeted, measurable campaigns to customer segments. Additionally the marketers need a simple mechanism to prototype campaigns to be able to test-market their ideas before launching them across the customer-base. Innoviti's uniPAY card management system, analytical reporting tool and campaign management system allows brands to achieve this objective.
Innovitis Marketing Technology solution based on its uniPAY platform, is an end-to-end database marketing solution that helps marketers understand their customers and provide them with relevant offers that can help increase margins and sales. Various kind of marketing programs can be enabled on this system.
Loyalty Program
A loyalty program involves identifying a brand's loyal customers and building a long-term engagement strategy to grow with them and use them to identify the strengths and weaknesses of the brand. Innoviti using its uniPAY platform provides a complete bouquet of services for managing loyalty programs.
Gift Card Program
Gift cards are store-value cards used by marketers to target the gifting needs of customers. Traditionally gift vouchers are used by retailers for managing such programs, however use of gift cards allows for easy electronic reconciliation and effective financial control and are increasingly becoming the standard for gifting. Innoviti manages gift card programs through its uniPAY platform and provides for a complete suite of services for the retailer to manage the same.
Discount Card Program
Discount cards are used by retailers to offer an incentive for customers to target their spends in favour of the retailer. These programs are typically used in segments with regular consumption patterns for the customer. Innoviti's uniPAY helps retailers ensure that the discount facility is not misused at the retail outlet and also helps track the usage.
Staff Card Program
Staff card programs are an innovative marketing strategy used by enterprises as an HR initiative to provide incentives to its employees at retail outlets. Usage of these cards involves presentation of the staff card at retail outlets to avail the benefits, however the usage of the card and the benefits availed cannot be tracked. Further it is difficult to prevent misuse of this facility at the retail outlet. Innoviti support staff card program on its uniPAY system and provides complete suite of services for management of staff cards, including enabling their electronic acceptance at retail outlets.
Pre-paid Card Program
Pre-paid programs are store-value programs in which a customer pays upfront a certain amount of money for enjoying certain benefits such as convenience of paying, limiting the spends, incentives etc. Innoviti managed pre-paid cards through its uniPAY system and provides complete end-to-end pre-paid card management.