Marketing Technology Solutions

Retail marketers need to continuously innovate in their marketing strategies to find ways of engaging their walk-ins to convert them to customers and then engaging with their customers to create valuable long-term associations that can be mutually rewarding. Creating customer engagement strategies requires a deep understanding of the correlations between their profile and their purchase patterns to be able to carry out micro-segmentation of customers and then run cost-effective one-to-one campaigns for the customers.

Innoviti’s Marketing Technology Solutions based on its uniPAY plat form, is an end-to-end database marketing solution that helps marketers understand their customers and provide them with relevant offers that can help increase margins and sales. A key element of this platform is the ability to segment the customers into micro-segments, dynamically associate offers for each segment and then deliver them in cost-effective ways that can result in high offer conversion.

Customers & Partners

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Specification Summary

Program Material Design Program design services including form, cards and welcome kit design.
Program Currency Design Design of point system, breakage factor, tier system and privileges
Data Gathering Through dedicated devices or retailer's POS systems
Data Analysis Recency, Frequency, Monetary (RFM) Analysis with Dashboard, Dynamics reporting
Data Warehousing Secure, private hosting of data with mirrored backup for full data integrity
Direct / Mass Marketing Through physical mailers, e-coupons, SMS, emails
Direct Marketing Offers Recommendation for offers based on RFM analysis
Coupons and Merchandising Central management of coupon and merchandise dispatch to segmented customer base.  Management of redemption operations
Customer Interface Features Brand customized web interface for every customer to check point status, order redemption coupons
Retailer Interface features
  • View customer information
  • Create marketing campaigns
  • Setup special offers
  • Setup loyalty rules
E-commerce front-end Optional integrated e-commerce front-end for providing an electronic store to loyal customers for purchase against points and/or through electronic payment
ROI Monitoring Monitoring of coupon usage, response to mail campaigns

Benefits at a Glance

  1. A 360 degree platform to connect and communicate with the customer
  2. Build services in an incremental manner, monitoring ROI at every stage
  3. Use data to provide customer simple, relevant, useful offers – engaging customer continuously


Solutions

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