LIME: Loyalty Management Tool


Loyalty marketing is a key direct marketing intiative used by marketers to understand customer loyalty and enhance the engagement of the customer with their brand.  Brands running successful loyalty programs claim that over 60% of their sales comes from loyal customers, who buy more often and higher value goods.  LIME is a comprehensive loyalty management service for brands that provides a single stop shop for data gathering, warehousing, analysis and reporting.  LIME also provides for integrated back-office operations including call center support, merchandising, coupon and welcome kit dispatch. 

Specification Summary

Program Material Design Program design services including form, cards and welcome kit design.
Program Currency Design Design of point system, breakage factor, tier system and privileges
Data Gathering Through dedicated devices or retailer's POS systems
Data Analysis Recency, Frequency, Monetary (RFM) Analysis with Dashboard, Dynamics reporting
Data Warehousing Secure, private hosting of data with mirrored backup for full data integrity
Direct / Mass Marketing Through physical mailers, e-coupons, SMS, emails
Direct Marketing Offers Recommendation for offers based on RFM analysis
Coupons and Merchandising Central management of coupon and merchandise dispatch to segmented customer base.  Management of redemption operations
Customer Interface Features Brand customized web interface for every customer to check point status, order redemption coupons
Retailer Interface features
  • View customer information
  • Create marketing campaigns
  • Setup special offers
  • Setup loyalty rules
E-commerce front-end Optional integrated e-commerce front-end for providing an electronic store to loyal customers for purchase against points and/or through electronic payment
ROI Monitoring Monitoring of coupon usage, response to mail campaigns

LIME Elements

Lime Elements

Benefits at a Glance

  1. Full management of program from program design, data gathering and analysis to coupon dispatch and merchandising
  2. Customer interface (mobile, internet) for points balance, redemption code, password reset.
  3. RFM analysis of customer purchase data and recommendation for campaigns
  4. Optional e-commerce integration to leverage loyal customer database for e-shopping
  5. Entire service available on pay-by-use model to allow for easy, incremental loyaly program management


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